Logo usage
What you may and may not do with the Terravek mark.
Short version: use the files we supply, do not modify them, and do not imply a relationship that does not exist. The long version is in the brand guide, section 2.
You may
- Use the logo to refer to Terravek in editorial and news coverage.
- Use it in a list of vendors, partners or customers where that relationship genuinely exists.
- Scale it proportionally, down to a minimum width of 90 px for the full lockup and 24 px for the mark alone.
- Use the reversed version on dark backgrounds.
You may not
- Recolour it, add effects, outline it, or apply a gradient.
- Stretch, skew, rotate or otherwise distort it.
- Separate the mark from the wordmark and recombine them differently.
- Use it as, or incorporate it into, your own logo or product name.
- Place it on a background that reduces contrast below 3:1.
- Use it in a way that implies endorsement, certification or partnership that has not been agreed in writing.
Clear space and minimum size
Clear space on all sides is equal to the height of the mark's datum stroke. Nothing — including page edges, other logos and text — enters that space.
Partner and customer use
Terravek partners have a separate, broader licence set out in the partner programme. Customers may state that they use Terravek products without prior approval; using our logo in your own marketing requires written permission from press@terravek.com, which is usually granted within a couple of days.
Enforcement is proportionate. If you have used the logo incorrectly we will write to you politely and ask you to fix it at your next update. We reserve the right to be less relaxed about uses that mislead.