Ilaria Bonetti

Biography

Ilaria owns brand, demand generation, the web estate, events and press and analyst relations. She arrived in 2020 to a company with excellent engineering and, by her own description, 'four different logos in active use'.

The 2021 rebrand, the Terravek brand guide, and the consolidation of nine regional microsites onto a single domain are hers. She runs the Terravek Summit and is the executive sponsor of the press centre and media kit.

She holds an unpopular line internally that product pages must state limitations as clearly as capabilities, on the grounds that the sales cycle is eleven months and the truth surfaces anyway.